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Are You Measuring the Right Metrics?
Avinash Kaushik had a great post this morning about the different types of keywords visitors use to reach your site, what their intentions are, and how to measure keyword effectiveness based on where...
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Want Your Statistics To Make Sense? Attach Dollars
Impressions, page views, hits, visits, unique visitors, clicks, CTR, conversions… what do they all mean? Unless you can translate them into how you’re doing business, they’re just numbers… and pretty...
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Statistics are Vital to Marketing
Last week I posted about attaching dollars to statistics in order to make sense of them (and to relate them to how your business is doing). During a discussion about the article, someone mentioned...
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TwitterCounter – Stats for Your Tweets
Ever wish you could get stats on your Twitter feed like you can with Google Analytics for your website and RSS feed? TwitterCounter shows you your number of followers by day for the previous week,...
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Web-based Tools We Use Everyday
We’re an Internet company, so we’re on the nets pretty much all the time. Many of the tools we use every day and couldn’t work without are web-based. We thought we’d share them and find out what you...
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Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?
Hits are really a reference for how many files are being downloaded from the web server. In the days when web pages only had one file associated with them, it made more sense to use hits as a measure...
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Look! I Increased Traffic by 90,300%!
It’s true! Just take a look at this screen capture from Google Analytics: While it may be true that I increased traffic by 90,300%, according to Google Analytics, I also just moved my site back into...
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16 Reasons to Measure Your Social Media & Marketing Efforts
Updated- Have a starting point to know how well your plans are workingFind where people are coming from to get to your site (blog, etc.)Learn what’s being said about youFind out where things are being...
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Review: Sency for Real-Time Search
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased...
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Are URL Shorteners & Social Media Sharing Messing Up Statistics?
Twitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight. Now, URL shorteners are commonplace – many services and applications embed their functionality...
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Your 2010 Internet Strategy – Measurement
Measurement is vital to the success of any strategy, Internet or otherwise. You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is...
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Review: PostRank Analytics
PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking...
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Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on...
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7 Basic Twitter Statistics
You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales?...
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Understanding Facebook Page Insights
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars)...
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14 Basic Blog Measurements
Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away....
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